Ankit Ratnakar Patel

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The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising

The Role of a Digital Marketer- the Digital Marketing Job Description Explained

The range of digital channels, the constant upgrade of digital technology, and the evolving strategies make the scope of digital marketing immense. Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer’s roles and responsibilities involve overseeing and developing of the overall content strategy for an enterprise, as well as marketing campaigns.

However, there are different job roles within digital marketing, from designing marketing campaigns to maintaining and supplying the right content for a business campaign, managing social media engagement, and quantitative analysis of website traffic. Being a digital marketer is a dynamic career opportunity for enhancing creative as well as tech skills.